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Direct Marketing Questions
| Clients tend to come to us with these scenarios: | |
| Our website doesn't treat different visitors differently | |
| We can't execute tests on our website | |
| We’ve spent millions on CRM, but we still don’t know campaign ROI | |
| We need the analysis in one day | |
| Do I need a marketing database, a datamart, a datawarehouse or none of them? | |
| We have lots of data, but don’t know how to apply it | |
| Our IT department is just too busy to give us the data | |
| For a statistical model, what’s the difference between multiple regression, logistic regression, logit regression and log-linear regression? | |
| How do I do database marketing? | |
| How do we ensure the campaign will be measurable? | |
| We want to do a better job with High Value Customers | |
| How can we find lookalike customers and increase their profitability? | |
| Which analytic technique should we use for targeting and segmentation? | |
| What else can be tracked in an email campaign? | |
| Now that we have a campaign management tool, how should we use it? | |
| What is the right mix of media? | |
| Do I need an OLAP tool or should I just use SAS or SQL? | |
| How can I get the data out of my database and website; an ETL tool or hand-coding? | |
| What type of responder becomes the best customer? | |
| I need a predictive model | |
| How can I ensure the vendor is doing the job properly? | |
| Which statistical technique works better; AID, CHAID or CART? | |
| How do we clean our dirty house-file? | |
| How do we standardize name and address fields, then correct the mistakes from typos made during data-entry? | |
How do we go about helping you with these marketing problems?