| Clients tend to come to us with these scenarios: |
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We’ve spent millions on CRM, but we still don’t know campaign ROI |
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We need the analysis in one day |
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Do I need a marketing database, a datamart, a datawarehouse or none of them? |
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We have lots of data, but don’t know how to apply it |
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Our IT department is just too busy to give us the data |
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For a statistical model, what’s the difference between multiple regression, logistic regression, logit regression and log-linear regression? |
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How do I do database marketing? |
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How do we ensure the campaign will be measurable? |
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We want to do a better job with High Value Customers |
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How can we find lookalike customers and increase their profitability? |
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Which analytic technique should we use for targeting and segmentation? |
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What else can be tracked in an email campaign? |
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Now that we have a campaign management tool, how should we use it? |
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What is the right mix of media? |
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Do I need an OLAP tool or should I just use SAS or SQL? |
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How can I get the data out of my database and website; an ETL tool or hand-coding? |
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What type of responder becomes the best customer? |
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I need a predictive model |
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How can I ensure the vendor is doing the job properly? |
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Which statistical technique works better; AID, CHAID or CART? |
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How do we clean our dirty house-file? |
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How do we standardize name and address fields, then correct the mistakes from typos made during data-entry? |
