Services
Overview
With nearly 20 years experience consulting with Fortune 1000 companies, we have collected and leveraged marketing know-how to support even the most demanding direct marketing programs. We specialize in combining online and offline components to ensure that all componets live up to their full potential.
As a small agency, our services are free from the typical overheads found at large agencies, making us far quicker and more affordable.
Websites
Perhaps you just need to spruce your site up a little or perhaps you want a full redesign -- we can quickly have your site up and attracting new customers. We'll work closely with you to determine which parts of our process are appropriate to your business.| Requirements Gathering |
Interview stakeholders for brand, business model, goals, issues, user issues, competitors Survey users Discover existing architecture, tools, preferences |
| Requirements Analysis |
Review existing site Conduct user experience study Establish and categorize user journeys through the site Find new potential business opportunities Study known competitive sites and find others (best in class) Analyze search patterns |
| Design (iterative) |
Create wireframes Produce visual drafts that convey look and feel Write copy drafts (ensuring natural search optimization) Prototype key features Map customer journeys to the design |
| Production | Complete the test plan Create test, staging, and production environments Create database Code and test site modules |
| Launch and Maintenance | Go live Measure and report performance Tweak as required |
Data Management Solutions
| Data Assessment | Data asset analysis, data flow from online and offline points of contact, documentation, vendor assessment and efficiency recommendations |
| Data Management | Recommendations for warehousing, marts, hygiene, third party data overlays, vendor selection |
| Targeted Marketing | Data extracts, transformation, list hygiene, campaign coding schema, campaign management tool application |
| Data Analysis | Customer and prospect profile analysis, segmentation, modeling, experimental test design, post campaign analysis and reporting |
| Results Reporting | Data visualization, automated results reporting, dashboards |
See our client list.